Top 10 Richest Sponsorship Deals Of Soccer | Club Football Deals

Manchester Citywith sponsors like Travel on Nissan, Etisalat, Abu Dhabi and Etihad Airways, is currently the costliest sponsorship deal in the current football landscape. this club $350 million in profit Last year. La Liga side FC Barcelona And real madrid He also has to be mentioned among the richest sponsorship deals in football. The valuation of these two clubs is currently $3 billion each.

Football is the most watched sport in the whole world. Therefore, football clubs generate huge revenue from sponsorship. Brands approach clubs to show their popularity, and you can ask to generate more sales. So, the world has already seen some richest sponsorship deals in football,

Sponsorship is one of the most lucrative avenues for both brands and clubs. All soccer clubs feel lucky to have a brand paying more for sponsorship. Sponsorship money is used by the clubs to improve their players and their competitiveness. So, let’s take a closer look richest football sponsorship To know which brand is paying more for sponsorship.

we recently ranked richest football club and also richest footballer of all time, However, football is also about the sponsorship deals that famous clubs have now. So, here they are!

10. Chelsea

Chelsea’s first sponsor was Gulf Air during the 1983–84 season. later, one of most successful english football club, Chelsea signed several sponsorship deals with Coors, Autoglass, Commodore and Samsung. But, Samsung paid the big bucks $21 million per year from 2005 to 2015. Now, Chelsea have three sponsorship deals underway with Nike, Zap and the UK-telco Three. Since 2017, Nike has been manufacturing Chelsea’s kit.

Chelsea signs 15-year deal with Nike, paid for by Nike $71 million per year after completing its 11-year long partnership with adidas. The UK-telco three also signed a contract with English football club Chelsea in July 2020. Recently, Chelsea announced their last season’s profit through sponsorship $44 million Which is the biggest sponsorship deal in football.

9. Liverpool


One of the English Premier League champions, Liverpool is the first club in the history of football to start sponsoring the brand on shirts and kits. Back in 1979, Hitachi was the first sponsor of the Liverpool shirt, signing a three-year contract. later, many other iconic sports brand Sponsored Liverpool like Carlsberg, Mauritius, MG and AXA. Carlsberg has had the longest partnership with the English league since 1992, which was extended till 2024 last year.

Earlier this year, Liverpool signed a three-year deal with Mauritius. MG and AXA are also paying a hefty sum for their sponsorship relationship with Liverpool. Liverpool’s biggest sponsor since 2010 is Standard Chartered, who are paying heavily $43 million each season to sponsor the shirts.

Another huge partner of Liverpool is Adidas who are also making a big payment $36 million each season. liverpool makes $80 million A partnership each season that brings him to 9th place in the top 10 richest sponsorship deals in football.

8. Arsenal


Arsenal, one of the winners of the English Premier League, earns a huge amount of money by sponsoring brands. Back in 2014, Arsenal had a sponsorship deal with Puma, where Puma paid $43 million each season. North London club, Arsenal, now have a shirt sponsorship deal with Emirates Airline, which will pay $56 million each season.

According to recent reports, Arsenal signed a five-year deal with Emirates Airlines, which will see the Emirates name featured on the kit and on the Arsenal squad shirts. Emirates Airlines will pay $280 million Over a period of five years for this partnership. earned arsenal $86 million in sponsorship revenue last season. Hence, he made it to the 8th position in our list of the richest sponsorship deals in football.

7. Bayern Munich

Bayern Munich

Known for having one of the best football club fans, German Bundesliga side Bayern Munich signed their first sponsorship deal with German sportswear Adidas in 1965. In addition, Adidas holds an 8.33% stake in the club. The Bundesliga club has several sponsorship deals with various brands such as Allianz, Adidas and Deutsche Telekom. However, Bayern Munich earned $125 million Last season through a sponsorship deal.

Bayern Munich signed the biggest deal in its history with Adidas in 2015, which cost $1.07 billion, In addition to Adidas, Bayern has Allianz, which pays $9 million per season. And Deutsche Telecom, one of the largest telecommunications companies, pays $47 million per season. After earning all its sponsorship, the Bayern Munich club has proved to be the biggest sponsorship deal in football history.

6. Paris Saint-Germain

Paris Saint Germain

Each season, Paris Saint-Germain produces more than football club $148 million Through sponsorships, which is a huge amount to support and compete their players. Furthermore, it has housed some of the highest paid athletes for ages. PSG signed its first sponsorship deal with Adidas in 1986, marking the beginning of the sponsorship era. The partnership lasted until 1989.

In the same year, Nike became the sponsor of the PSG club in Paris for the 1989 season. This partnership is still ongoing, as in 2013 Nike paid to renew their agreement until the 2022 season. $95 million per season. PSG is also sponsored by Air Jordan, which is almost a deal $80 million per season. PSG’s current shirt sponsorship is with Accor Live Limitless. The club is reportedly paid another $79 million One Year by Accor Live Limitless. These are the biggest endorsement deals of 2022.

5. Juventus


one of the following most successful italian football clubjuventus, makes $121 million per season from brands like Jeep and Adidas. 1981 was the first year that the Juventus club was sponsored by the heat and air conditioning manufacturer Ariston. Later, Juventus had Lotto brand sponsorship from 2000 to 2003. Then Nike started sponsoring Juventus from 2003 to 2015, paid $45 million per season.

As of now, Juventus has renewed its agreement with the Jeep brand for the duration of every season between now and 2024. $55 million per season to promote the Jeep brand. Juventus is the most prestigious club in club football sponsorship deals. According to Forbes, the value of the Juventus team is now approx. $1.95 billion, This is the reason why our list of the richest sponsorship deals in football includes Italian Football League Juventus at number five.

4. Manchester United

manchester united

something is known to happen greatest football player of all time, Man U, aka Red Devils, is one of the leading clubs in world football. Not every club can make money like Manchester United. Manchester began sponsorship deals in 1982 with Aon, AIG, Vodafone and Sharp Electronics. aon pays $24 million Manchester United per season as part of a stadium sponsorship deal with the club. Two other brands that have been considered a mainstay of Manchester United since 2014 are Adidas and Chevrolet.

Manchester club receives $187 million In the form of revenue collected from both the brands per season. Only a few clubs can earn as much money as United. According to recent reports, software company TeamViewer has also become a sponsor of Manchester United, which will pay $60 million per season. The contract will be for five years. The Red Devils are known for the largest number of football sponsorships by brands. Hence, Manu is listed at number four on our countdown of the richest sponsorship deals in football.

3. Real Madrid

real madrid

Spanish La Liga side, Real Madrid, has always been famous for making the most expensive sponsorship deals in football. In addition, it is also known as most successful spanish football club Who has dominated world football since ages.

Parmalat was Real Madrid’s first sponsor in the 1985–86 season. Since that time, Los Blancos has been sponsored by several brands, including Teca, Siemens, Bwin and many others. Middle Eastern airline Fly Emirates is the largest paying sponsor $84.1 million per year in the Spanish league, and the contract will expire next season.

The Real Madrid club has further sponsorships with Adidas, Audi, Nivea Men, and Mahou. adidas is the second highest paying sponsor of Los Blancos and pays $36 million per year for its kit sponsorship. Real Madrid will be worth up to 2022 $3.4 billion, making it the most valuable club in the world. Brands pay more than Real Madrid clubs expect because of the value and trust built over time. This is the reason why Real Madrid ranks third in the top 10 richest sponsorship deals in football.

2. Barcelona


The Spanish League Barcelona has been the most successful sports club of this century. it’s just nothing seen best el clásico momentsbut this club generated $80 million in revenue last season. Until 2006 the only club to refuse sponsorship was football giant Barcelona. Later, Barcelona welcomed brands and secured its first sponsorship deal with the non-profit organization UNICEF. $1.5 million annual.

Later, it was clear for many other brands such as Qatar Airways, Qatar Foundation, Nike and Rakuten to contact Barcelona. One of Barcelona’s most lucrative kit sponsors is Nike, which pays $39 million Per year. Barcelona’s current sponsor is Japanese commerce giant Rakuten, which contributes $65 million annual. The sponsorship deal between Barcelona and Rakuten is touted as one of the biggest endorsement deals in 2022.

1. Manchester City

Manchester City

English Premier League side Manchester City has some of the dirtiest paying sponsors in the world. Most of Manchester City’s sponsors are from the Arab world, and include Nissan, Etisalat, Abu Dhabi Tour, and Etihad Airways. This club has produced some of the best football strikers in recent times as well as some of the best football strikers best football midfielder in the world. And for that it has also seen some phenomenal success in recent years.

As of 2009, Manchester City have a sponsorship relationship with a visiting company based in Abu Dhabi. Sports giant Nike also pays $18 million per season for kit sponsorship. football club earned approx $336 million In the 2021-2022 season. This is the reason why Manchester City is on the top list of richest sponsorship deals in football.

last word

Most of the time, businesses seek sponsorship based on popularity and profit, but sometimes fans choose their favorite clubs to sponsor based on pride. Because football is the kind of fan who can give up on anything but football.

Whatever the case, we’ve ranked the most profitable football clubs based on the amount they earn each season through sponsorship; We ranked them by the amount of sponsorship they received. You can ask any questions or make suggestions in the comments or even by email.

The Richest Sponsorship Deals In Soccer - Infographics
Infographics: The richest sponsorship deals in football

High-paying sponsorships in football typically involve brands paying several million dollars to football clubs to have their logos on their shirts or kits and gain greater awareness and fame in the world.

During different seasons, several clubs outdo each other. For some seasons, Manchester City receives more sponsorship and earns $336 million, and for some seasons, Real Madrid makes $414 million and gets the top ranking. But the biggest sponsorship deal was with Real Madrid, which cost $414 million a season.

Forbes announced the ‘World’s Highest-Paid Soccer Players’ where Lionel Messi topped the list. Lionel Messi has a sponsorship deal with Lay’s, Mastercard, watchmaker Jacob & Co, Qatar-based Telecom Ooredoo and Adidas.

Standard Chartered, a British multinational banking company, sponsors most of the football clubs. Recently, Standard Chartered announced a $221 million sponsorship deal with the Liverpool club until 2023.

Last updated: November 2022

Leave a Reply